Our Mission
At Simply Succeed, our mission is simple: to empower independent educational consultants (IECs) with the tools, strategies, and support they need to thrive. We are dedicated to helping you grow your practice, streamline your operations, and enhance your client relationships.
By offering tailored solutions, from our Achieve software to expert virtual assistants, we strive to make your success our priority.
We believe that when IECs succeed, students succeed—and that drives everything we do. At Simply Succeed, your goals become our mission.
Why Simply Succeed? Simply Succeed is more than just a service provider—we’re a community. With deep expertise in the IEC industry, we understand the unique challenges you face and offer innovative, practical solutions that truly make a difference. Everything we do is designed to save you time, reduce stress, and elevate your business. When you choose Simply Succeed, you’re choosing a team as committed to your success as you are.
Our Team
Lindsay Fried Augustine, Founder & CEO
Originally from New York, Lindsay headed South for college and received a business degree from the University of Miami. She then worked on marketing teams for alternative investment funds, with assets up to $3 billion.
In 2016, after receiving her Certificate in Independent Educational Consulting from the University of California - Irvine, Lindsay founded Simply Admissions. Since then, she has supported hundreds of students from around the country as they went through the college admissions process. Lindsay is a Certified Educational Planner and an Independent Educational Consultant Association Professional Member.
While Lindsay still works with students as an IEC, she sold Simply Admissions in 2024 for over half a million dollars in total compensation.
Since 2022, Lindsay has worked with other IECs to grow their businesses through Simply Succeed. She’s excited to help even more IECs run their business stress-free with Achieve!
Ryan Augustine, COO
Ryan brings a wealth of experience in both leadership and strategic planning to Simply Succeed. He graduated from the University of Georgia with a Bachelor of Science in 2012 and later earned a Master’s in Public Health with a concentration in Epidemiology in 2016. Ryan's expertise in operational management is rooted in his strong background in public health. His deep understanding of both technical and operational elements makes him a key figure in ensuring Simply Succeed's operational excellence.
After seeing his wife, Lindsay, grow her own IEC practice, Ryan understands how hard it can be. That’s why he is so motivated to help other IECs through Achieve!
Melanie Oberlander, Customer Success Manager
Hailing from the UK, Melanie graduated from Manchester Metropolitan University with a BA in Applied Social Sciences. Melanie also holds certifications in Mediation and Conflict Management, Teaching English as a Second Language, and is a certified personal trainer. After years working in administration and customer service roles, most recently in the education sector, Melanie’s excited to build relationships with her Achieve subscribers!
Kostiantyn Tarasenko, Senior Software Developer
A dedicated full-stack engineering, Kostiantyn has years of experience in developing web and mobile applications using cutting-edge technologies.
Kostiantyn’s experience has equipped him with a robust skill set across various technologies.
Our Press
Simply Succeed and our founder, Lindsay Fried Augustine, have been making waves in the IEC industry since 2016. From product innovations to industry insights, our work is featured in a variety of outlets. Check out a sampling of articles, interviews, and stories that highlight our commitment to helping educate IECs.
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Working Smarter (and Harder) as an IEC: IECA Insights Fall 2024 Issue
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Achieve By Simply Succeed Chosen as Startup Runway Foundation Finalist
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How to Transition from School Counselor to an IEC: LINK for Counselors
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How to Ethically Build Your IEC Practice While Working as a School Counselor: LINK for Counselors
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Meta (formerly Facebook) Small Business Spotlight
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Not in Jersey Blog Series: Why We Decided to Work with an Educational Planner
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How to Pay For, or Pay Off, Your Degree: The Atlanta Journal-Constitution
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Your Guide to Decoding Financial Aid Letters and Choosing a College You Can Afford: Money Magazine